Xiaobu home early childhood education, focusing on family parent-child early education enlightenment, Xiaobu home early childhood education, is committed to building a destination platform for family education in China. Xiaobu's mission: to help parents learn correct, rich and easy ways to live happily with their children and create a happy life for their children. The growth of a child is not achieved overnight, it requires the accumulation of every small step. The growth of parents also requires the accumulation of every small step. No small steps can go a long way.
It can really help parents take every small step business email list of family early childhood education. 3. Product positioning Provide comprehensive guidance on family early childhood education for parents of children aged 0-6 (parents include parents, the elderly, nanny and other roles), including children's ability development training, parent-child interaction content, parental growth plans, etc. 4. User needs analysis (1) Who is the user Mothers of children aged 0-6 Other parents of children aged 0-6, including parents, the elderly, and babysitters (2) User characteristics Gender and role distribution:
Based on the "2017 White Paper on China's Maternal and Infant Family Population" and "2018 China Family Parenting Industry User Insight Report" released by iResearch, by investigating the user distribution of the pro-baby APP (there are discrepancies in the data), it can be inferred that mother users account for 50%. Above, father users account for about 30%, and elderly users account for about 20%. The number of dad users is increasing: the importance and participation in parenting are on the rise. Taking the storytelling app of Uncle Kai as an example, male users account for 42%.