Truth is, the concepts behind drip campaigns—sending communications to customers and prospects on a regular basis—remain as relevant today as ever. Th Special leads e difference is that marketing automation has made this process much more sophisticated. Now, instead of scheduling the same series of emails to go to the same people on the same day each Special leads week, you can send your audience valuable personalized communications based on actions they took, content they engaged with, or segments they fit.

So, while the idea of traditional drip marketing may sound Special leads out of date, there are still plenty of key areas where it can come in handy. Who should be using them? And when? Great questions! Email drip campaigns are perfect for new companies with few prospects or Special leads businesses with small marketing departments. They’re also ideal for marketers just starting out their careers. That’s because they’re generally cost-effective and easy to set up and run. They focus on what’s happening in the moment, so there’s limited long-term Special leads planning involved.

And not many people are required to execute them. Essentially, all Special leads you need to do is create communications, determine a cadence, and send out your messages. This gives you an opportunity to regularly connect with prospects and educate them enough to make a purchase. Drip marketing can be particularly effective when you’re: Reengaging a Special leads cold sales lead: Did a once-promising prospect suddenly abandon you at the one-yard line? Using a series of drip emails,