The SEO landscape is very dynamic. Of course, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc. But other Industry Email List things keep changing in an endless spiral. This year, Google, along with other huge platforms, is increasingly trying to be the end destination of their users' journeys. This, more than anything, sets the big SEO trends for 2020, as we now need to find the best ways to Industry Email List stay effective within the framework that Google has created. 1. No-click searches are the new normal
Thanks to SERP features Industry Email List like snippets, Google local packs, knowledge graphs, and more, more than half of all searches are now "no-click searches." This means that the user's query is answered on the SERP itself, without them having to click anywhere. What Industry Email List are we doing? Do not panic. Consider what kind of search it is: it's people looking for your address and phone number. Or people looking for a quick and easy answer to a question. Those particular clicks probably wouldn't convert anyway, so shouldn't be a concern. Identify the keywords that can actually generate clicks.
By using Rank Tracker in conjunction with your Google Search Console account, you can analyze which keywords you are actually optimizing for clicks. This Industry Email List way you save a lot of time and effort to optimize queries with keywords like “when”, “how much”, “what year”, etc. These are vital for content, of course, but shouldn't be the focus of your SEO Industry Email List efforts. 2. Do your best to optimize rich and featured snippets