Down a page. Your client may not understand how valuable this work can be. You solve this by having a clear strategy that is mapped to business objectives with kpis the C Level Executive List customer can understand. As a simple example, we have the following: strategy: increase awareness, lead generation and business inquiries via seo to reduce ppc spend client C Level Executive List goal: 200% return on marketing spend (vs. 150% return on ppc). Main kpis: cost per acquisition, mailing list signups, social signups. Of course, we also report on all of the myriad
Seo metrics detailed above, but we want to clearly connect the dots between client goals and our seo strategy with our mutually agreed kpis. If you can get there, reporting has real strategic value – it helps you work better and it helps the client understand the true C Level Executive List value of the sometimes confusing tactical components of an C Level Executive List seo campaign. It helps you grow from a mere seo provider to a strategic partner and clearly underlines the value you provide. I'd love to hear your thoughts on kpis for seo and other digital marketing
Channels! You can find me on or linkedin. The opinions expressed in this article are those of the guest author and not necessarily of search engine land. Staff authors are listed here. Enjoy the full smx experience for the low “early bird” rate of $1795 – that's C Level Executive List $200 off on-site rates! But hurry, rates go up next week. Register today! The o C Level Executive List pinions expressed in this article are those of the guest author and not necessarily of search engine land. Staff authors are listed here.