The essence of the high customer unit price industry is not high price? ! Everyone bulk sms service has different price standards. What you think is expensive may not be expensive for others. There is no specific price to determine whether the price is high or low for different consumers. But there is another criterion: the decision cycle. If the price feels high to the customer, the decision cycle will be very long. It is not the price that determines whether it is an industry bulk sms service with high customer unit price, but the length of the decision-making cycle. Usually, the main reason for the long decision-making cycle is that customers have 4 "unclear": do not know their needs; It is not clear what the requirements are; It is not clear which products are available; It's not clear which one to choose.
If the above doubts of customers are resolved, they will bulk sms service naturally enter the transaction process. 2. High-customer unit-price industries sell not only products, but also decision-making services In the long decision-making cycle, we have another important insight: the marketing of high-customer unit-price industries not only sells products, but also decision-making services. Why do you say that? Let me give some examples from related industries. Real bulk sms service estate industry: Whether it is the first-hand house transaction in the case field or the second-hand house and stock house sales that the intermediary is responsible for, the real estate agency and broker do not actually own the real estate.
Their role is to help customers make decisions and bulk sms service complete transactions, thereby earning intermediary fees. Insurance industry: An experienced ground sales team or telemarketing team will assist customers in assessing status, designing insurance policies, selecting insurance amounts, and completing decisions. Customers' initial needs and final decisions are often deeply affected by sales. Education industry: whether online or offline, course bulk sms service consultants or store guides, helping users choose courses, evaluate, and determine levels are all decision-making services; Auto industry: For example, 4S stores do not own auto products themselves, but accompany customers to experience products and help customers make decisions.