This paper starts with the analysis of the main components of the basic elements in graphic design, and elaborates the construction path of visual aesthetic elements in graphic design, aiming to promote the advertising media industry to continuously improve its market position based on the use of visual elements. Key words: graphic design; visual aesthetic elements; construction With the continuous development of modern society, the function of graphic design is widely used in the development of the advertising media industry, that is, to achieve the purpose of information transmission.
Therefore, on this basis, in order to improve the overall level Image Manipulation Service of graphic design, it is required that the advertising media industry should reasonably apply text and picture elements to graphic designs such as commodities and advertisements in the development process, so as to form a good interaction with the audience and improve Total merchandise sales. The following is a detailed elaboration of the construction of visual aesthetic elements in graphic design. It is hoped that it can provide a favorable text reference for the further development of contemporary brand logo design and other fields, and drive it to continuously improve its graphic design methods. 1. The composition of basic elements in graphic design As far as the current situation is concerned, the basic elements of graphic design mainly include the following aspects: First, the picture is the main component of graphic design, which is composed of three parts: point, line and surface.
The point is the smallest geometric element, which has the characteristics of no direction and no shape, so applying it to graphic design can arouse the viewer's thinking, and the line is composed of countless points; second, because the text has Because of the traditional historical and cultural heritage, it is widely used in modern graphic design, that is, to state the theme ideas in graphic design, and then realize the communication and communication with the audience's aesthetic process, and guide the audience to convey the connotation and content contained in the graphic design.