When setting up or optimizing your e-commerce site, there are many things you need to track, such as business plans, pricing, photography, design, and marketing. After every setup, it's easy to ignore the products you sell, the real stars of the show. I've seen countless websites fail their products in one common way: by not writing powerful and unique product descriptions. People are really struggling to write copies that are neither boring nor common. But you don't have to be JK Rowling to write a good copy. If you just focus on writing your own product description, you can put your e-commerce site far ahead of your competitors. Here are 20 reasons why you need ghost mannequin effect service a unique product description on your website. 1. Higher search engine ranking 20 Reasons Your E-Commerce Site Needs Your Own Product Description Duplicate, stolen, or heavily borrowed content from other sources (such as copying or pasting text from a supplier) can compromise your ranking. advertisement Continue reading below Your site may be ranked higher, or the supplier's site may be ranked higher, or any number of similar sites that duplicate copies may be ranked higher. Maybe. If you haven't generated your own product description, you're gambling. There is no official penalty from Google for duplicate content. However, it makes the water muddy and affects search engine rankings. This is so important that it's worth the time to generate your own original product description. Increased organic traffic The higher the ranking in the first point, search, the more likely it is that organic traffic will generally increase. However, your own product description has a wide impact on organic traffic. Consider this example. Let's say you are an online coffee seller. You can have a general copy that talks a bit about taste and roast. However, if the product description is unique and optimized around specific aspects of coffee (food combinations, growing areas, brewing tips), then your search will capture people who are focused on them. can do. advertisement Continue reading below You cast a much wider net. Creating original, high-quality content that adds value to your visitors is a consistent way to increase organic traffic.